Friday, October 12, 2012

Violin Practice Mom

Age: 40-55

The urban equivalent of soccer mom, Violin Practice Mom has her kids focused on academics and after-school activities rather than sports. Her attitude shapes her taste in footwear - she's more likely to buy expensive brands than her suburban counterpart. Status is getting her kids into the right college and being the first to wear Minimus at her Hot Yoga Class. Violin Practice Mom is one of six consumer profiles commissioned by Francis Klaess for Formula4 Media.

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