Cineworld IMAX Edinburgh Launch

Cineworld, one of the UK's leading cinema groups, is about to launch a new digital IMAX theatre system in their Edinburgh multiplex on 21 December 2011. To mark the occasion, the new IMAX theatre will be showing advanced screenings of the much anticipated Mission Impossible: Ghost Protocol. With ground-breaking digital projection, cutting edge audio technology and one of the largest screens around, the IMAX Experience will allow film fans to enjoy the biggest blockbusters like never before. Edinburgh is the first of three Cineworld locations to roll out an IMAX theatre with additional openings in Nottingham and Sheffield scheduled for early 2012.

BD Network London commissioned this artwork for two 96 sheet billboards and all sorts of other touchpoints to promote the IMAX Edinburgh launch.

Propel Your Career

FINS.com is an online resource providing careers and industry advice for financial professionals. Launched in July 2009 by DowJones & Company (publisher of The Wall Street Journal) FINS.com offers a job search engine and index to financial sectors such as accounting, capital markets, hedge funds, private equity and wealth management as well as information on more than 1,500 financial services companies.

This is one of four characters commissioned by Dana Snyde of DowJones to promote FINS.com.

Job Prospects: The Trans-Olympic Athlete

At Istanbul 2020, the Paralympic Games drew larger audiences than its Olympic equivalent, as developments in prosthetic limbs led to an astonishing series of records. By Mumbai 2028, performance-enhancing drugs were so common in everyday life (from the miracle ‘Jet-Lag’ drug to executive ‘creativity enhancers’) that the IOC legitimised them. By Dhaka 2040 developments in human cell production made Paralympics redundant – and a new games took shape with no bans on genomic alterations or nano-medical enhancements. As the Trans-Olympics graced Europe at Milton Keynes 2062, British hope Victoria Sayal (above) is close to the seven-second mark for the 100 metres.

One of four future professions commissioned by Andy Taylor for ES magazine. Text by Richard Godwin.

Job Prospects: A.I. Guy

Jackson (above) is one of three humans who works at the Centurion retirement home in East Finchley. His job is to service the A.I. machines who do the caring. ‘Charlie… wakey wakey Charlie,’ he’ll say, waving his hand at the robot’s preceptors. Then he’ll turn to you with some inscrutable diagnosis: ‘That’ll be your mood interfacer’ or ‘the nano-drive’s totally screwed’. His abrupt manner unnerves the centagenarian residents, more used to the predictable service bots. There is a rumour that Jackson shares his basement office with an interactive sex doll named Pearl. The rumour’s true: Jackson doesn’t really care for humans.

One of four future professions commissioned by Andy Taylor for ES magazine. Text by Richard Godwin.

Job Prospects: The Space Architect

Predictions about the future always tell you most about the time they were made in. Let’s say a Brylcreemed futroscoper from 1961 was trying to soothsay what kind of jobs would exist in 2011. His imagination would naturally dwell on Soviet cosmonaut Yuri Gagarin’s recent space flight. I can just see him hammering the typewriter now, the excitable fool: Sputnik Commander! Rocket Bus Conductor! Space Warrior!

My suspicion is ... the future could well be, you know, a bit meh. Technology will astonish us, but it will still fail (did our 1961 guy foretell the forehead-thumping evening I recently spent defragmenting my hard drive?). Metropolitan couples watching the 2061 equivalent of Mad Men, set in a 2011-era internet start-up, will find some of our workplace attitudes appalling (‘To think how ageist we were!’), some laughable (‘Look at the size of that BlackBerry!’) and some, perhaps, admirable (‘Remember social security?’).

They’ll still probably be trying to pull the girl in accounts, angling for a promotion and moaning about the Tube. With any luck, they’ll recognise us as humans, just like them. So what would you rather your grandchildren became – a vertical gardener, a space architect or a geeky A.I. guy?

One of four future professions commissioned by Andy Taylor for ES magazine. Text by Richard Godwin.