Wednesday, November 08, 2006

The Axe effect

As part of a commitment to gaining in-depth knowledge of its consumers, Unilever Axe (sold in the UK as Lynx) has commissioned an insight handbook. The Axe 'Kama Sutra' communicates global brand values, enabling managers and partners to make strategic decisions. Design and art direction by Vibrandt.



Blogger Unknown said...

For me... I'll be thinking of being with multiple guys, not just one. :) They should make an Axe for women.

7:38 am  

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