Friday, October 29, 2010

Zombie tilt

Poker Player magazine commissioned this zombie portrait of Nick Wealthall for a column about the danger of zoning out at poker tables. "Everyone tilts. You stop thinking actively and consciously about your decisions and slip into a zombified catatonic state, mindlessly clicking without thinking about your play." Nick shares a few techniques for combating zombie tilt: "Nothing breaks a trance-like state like a good slap across the cheek. You can administer it yourself or get a friend or family member to do it for you – you’ll be surprised how keen some of them will be."

Art direction by Marc Southey for Dennis Publishing.

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Wednesday, October 20, 2010

Potato Bake

Oxford University Press asked me to create another set of small, simple illustrations for Switch, a lively, colourful book called aimed at 12-16 year old English language students in Spain. The images show different stages of preparing a potato bake.

Peel some potatoes.

Boil the potatoes.

Slice the boiled potatoes into rounds with a sharp knife.

Chop an onion into small pieces.

Fry the slices of onion in oil with some bacon cubes.

Arrange the slices of potato in a baking dish as if to make gratin. Tip the fried onion and bacon into the dish.

Bake the dish for 30 minutes.


Friday, October 08, 2010

Salmon Salad

Oxford University Press asked me to create this set of small, simple illustrations for a lively, colourful book called Switch, aimed at 12-16 year old English language students in Spain. The images show different stages of preparing a salmon salad.

Wash some lettuce leaves under a tap.

Grate some carrots.

Grill some fresh salmon fillets on a flaming barbecue grill.

Add the chunks of grilled salmon to the lettuce and carrot in a salad bowl.

Mix vinegar and oil in a small glass bowl with a metal spoon.

Pour the dressing over the salad.

Season the salad with salt and pepper.


The Cube

The Cube is a nerve-wracking ITV gameshow hosted by Philip Schofield which tests contestants skill and determination to the maximum as they try for a £250,000 prize. Each week a new challenger tries to complete a series of tricky games under intense pressure. The players have nine lives and must get through up to seven tasks to win. The game looks deceptively simple, but nothing is as easy as it seems for the contestant standing inside The Cube, feeling the tension of a spotlight and the scrutiny of a studio audience.

These images were commissioned to illustrate an information pack for TV networks broadcasting The Cube in other languages and territories.

Thursday, October 07, 2010

The Pact Between Men

'The Pact Between Men' is an aspirational story which adapts Johnnie Walker's global 'Keep Walking' campaign for the Chinese market. In sharp contrast to the quiet reflective whisky mood in the west, Chinese drinkers consume whisky in the company of close friends, on a night out in a noisy karaoke bar.

Set against the backdrop of a dreamy metropolis, 'The Pact' follows the progress of four friends walking the path to greatness together - friends who have already formed a successful architectural partnership. One of these four dreams of becoming a film director; the other three decide to fire him, not because of incompetence but because they have to honour their promise to help him reach his full potential. In the last scene, the four friends raise a toast and say 'Keep Walking' signifying a pact to help each other progress through life.

'The Pact' has been used as a cross-platform sequential storytelling structure to create over 7 million unique visitors to Johnnie Walker's Asia Pacific site and unprecedented media value across China, Taiwan, Hong Kong, Thailand and Singapore.

Ogilvy One Beijing commissioned about 20 images or skins for a mini site within Johnnie Walker's Asia Pacific website. These images formed a series of integrated scenes which were built into 3D navigational pop-up books. Each element on a page links to a different section of the mini site.

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