Monday, July 07, 2008

Monkey Shoulder


Monkey Shoulder is a triple malt Scotch whisky aimed at a new generation of whisky drinkers - rebranding a classic for 20/30 somethings without losing its sense of heritage. William Grant & Sons commissioned a series of characters to help build a new identity, challenging more traditional perceptions of the whisky drinker. Art direction by Ambition.

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3 Comments:

Blogger Sheri Barclay said...

who is this

2:39 am  
Blogger Jonathan Williams said...

Hi Sheri,

D'you mean the illustration? It's a couple of characters I created to promote a new whisky called Monkey Shoulder.

I love your radio show btw

10:01 am  
Blogger melih.gumuscay said...

i liked your style. it would be very interesting to see every stage of this illustration(like a tutorial)or at least some info about how you work.

1:47 pm  

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