Friday, May 12, 2006

New York's gone all Upper Class

Advertising for first-class long-haul aviation tends to play out along familiar lines: svelte cabin attendants, exquisite food, exotic locations, balding men in suits etc. Virgin Atlantic's Upper Class deliberately sets out to subvert these well-worn themes with a playful use of irony, appealing to a more youthful / aspirational / self-aware audience. The Statue of Liberty delicately sips tea from bone china . . .



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