Monkey Shoulder
![](http://images.jonathanwilliams.co.uk/images/luke_with_bottle_layers.jpg)
Monkey Shoulder is a triple malt Scotch whisky aimed at a new generation of whisky drinkers - rebranding a classic for 20/30 somethings without losing its sense of heritage. William Grant & Sons commissioned a series of characters to help build a new identity, challenging more traditional perceptions of the whisky drinker. Art direction by Ambition.
Labels: Monkey Shoulder, whisky