Monday, July 07, 2008

Monkey Shoulder

Monkey Shoulder is a triple malt Scotch whisky aimed at a new generation of whisky drinkers - rebranding a classic for 20/30 somethings without losing its sense of heritage. William Grant & Sons commissioned a series of characters to help build a new identity, challenging more traditional perceptions of the whisky drinker. Art direction by Ambition.

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Saturday, July 05, 2008

The world's first triple malt

Monkey Shoulder is a vatting of three single malts distilled by William Grant & Sons: Balvenie, Glenfiddich and Kininvie. 'Triple malt' because it blends three malts without using any grain, placing it somewhere between blended and single malt whisky. William Grant & Sons comissioned this artwork to illustrate Monkey Shoulder's triple parentage. Art direction by Ambition.

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Friday, July 04, 2008


The smooth vanilla notes of Monkey Shoulder come from the oak barrels in which it is stored. Bourbon casks are shipped over from the US and repaired on-site at William Grant's cooperage. In this illustration I've tried to capture the hot hard reality of a physically demanding and highly skilled process. Art direction by Ambition.

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Thursday, July 03, 2008

The evolution of cocktails

Monkey Shoulder is a triple malt with a smooth rich flavour, making it an ideal whisky for mixing. Read reviews from the UK's top bar-tenders at the Monkey Shoulder website and try the taste for yourself. William Grant & Sons commissioned this artwork to promote a series of events celebrating the changing face of whisky cocktails. Art direction by Ambition.

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