Wednesday, November 08, 2006

The Axe effect

As part of a commitment to gaining in-depth knowledge of its consumers, Unilever Axe (sold in the UK as Lynx) has commissioned an insight handbook. The Axe 'Kama Sutra' communicates global brand values, enabling managers and partners to make strategic decisions. Design and art direction by Vibrandt.


Tuesday, November 07, 2006

Local legend: Bird-table Man

Self-styled joker Mike Madden wasn't laughing after an incident with an angry squirrel left him in a neck brace. The hapless Yorkshireman constructed a hat to attract bird life in the woodland near his Huddersfield home. Unfortunately the lure of fresh nuts proved too much for one squirrel who promptly launched himself at Mike, knocking him to the ground. Madden ended up with whiplash. "It wasn't funny at the time, I couldn't believe the pain", he quipped. Source: BBC News. Commissioned by Loaded.


Monday, November 06, 2006

My first adventure

To celebrate the Scout Centenary in 2007, Royal Mail commissioned a series of stamps depicting 'life-changing' moments in the lives of young Scouts. In this design, an 18-year-old Explorer Scout walks 50km to raise money for Cancer Research, the greatest (and most meaningful) adventure in her life so far. Design and art direction by The Workroom.